Bill Pack is an acclaimed American photographer who transforms historically significant automobiles into museum-grade art. A graduate of the Brooks Institute of Photography, Pack founded V12 Enterprises to focus on bespoke commissions for collectors and legacy brands.

He is best known for his signature "Painting with Light" technique—a disciplined process of hand-guiding illumination in total darkness to reveal the sculptural form and design intent of his subjects. His work has been exhibited at the Phoenix Art Museum and featured in prestigious publications like Epic Drama. Whether through fine-art prints or bespoke volumes under his ARTO imprint, Pack’s vision honours automotive design as a vital cultural artifact.